Case Study: ICIWAccelerating Product Launches: How ICIW Unlocked Innovation
ICANIWILL, a Swedish premium activewear brand, is known for its high-volume product launches and innovative designs. But manual, siloed product enrichment processes were slowing time to market—their most critical metric. That's where Emfas stepped in.
Objective
ICANIWILL's primary objective was to shorten time to market by eliminating manual bottlenecks in their product enrichment workflow. With hundreds of new products going live each month, the team was spending too much time filling fields and chasing information - time they wanted to reallocate toward innovation and strategic initiatives.
“Without Emfas, we’d have to hire a new person to manage the tasks that Emfas is automating for us”
Hugo Bouvier, Tech Lead
Solution
Emfas enabled ICANIWILL to automate critical steps of their product enrichment process. Automated translations instantly translated product data reducing both translation costs and lead times. Faster, smarter data enrichment reduced manual inputting of fields, replaced by Emfas' automated workflows, collapsing weeks of work into hours. Centralized access to product data broke down internal silos. Emfas made product information easy to find, share, and enrich across teams.
70%
Less time spent on product enrichment
80%
Cost and lead time savings
100%
Product data coverage
Results
With Emfas, ICANIWILL achieved:
- Dramatically faster time to market: Freed from manual data entry, the e-commerce team can now focus on innovation and building new capabilities.
- Significant translation cost savings: Automated workflows cut translation spending and lead times, accelerating launch cycles.
- Improved product data completeness and SEO compliance: The team successfully backfilled their entire assortment with SEO fields in hours, ensuring alignment with Google’s requirements and improving search performance.