ICIW is a Swedish premium activewear brand, known for its high-volume product launches and innovative designs. But manual, siloed product enrichment processes were slowing time to market—their most critical metric. That's where Emfas stepped in.
ICANIWILL's primary objective was to shorten time to market by eliminating manual bottlenecks in their product enrichment workflow. With hundreds of new products going live each month, the team was spending too much time filling fields and chasing information - time they wanted to reallocate toward innovation and strategic initiatives.
Less time spent on product enrichment
Cost and lead time savings
Product data coverage for SEO & AEO
Emfas enabled ICANIWILL to automate critical steps of their product enrichment process. Automated translations instantly translated product data, reducing both translation costs and lead times. Faster, smarter data enrichment replaced manual inputting of fields with Emfas' automated workflows, collapsing weeks of work into hours. Centralized access to product data broke down internal silos, making product information easy to find, share, and enrich across teams.
“Without Emfas, we'd have to hire a new person to manage the tasks that Emfas is automating for us.”
Hugo Bouvier, Tech Lead, ICIW
With Emfas, ICANIWILL achieved dramatically faster time to market. Freed from manual data entry, the e-commerce team can now focus on innovation and building new capabilities. Significant translation cost savings through automated workflows cut translation spending and lead times, accelerating launch cycles. Improved product data completeness and SEO compliance meant the team successfully backfilled their entire assortment with SEO fields in hours, ensuring alignment with Google's requirements and improving search performance.