Product data shouldn't be this hard.
Ecommerce brands spend too much time on manual product operations. We're building the platform that fixes that.
Where we started
Born from the pain of running product ops.
Emfas started inside a growing ecommerce brand, where the product team was buried in spreadsheets, supplier files, and manual copy-paste between systems. PIMs existed, but they were rigid, complex to set up, and felt like they were built for a different era.
We built the platform we wished existed — purpose-built for ecommerce, with AI that actually understands product data. Today, brands like Paul Smith, Our Legacy, Represent, and Samsøe Samsøe use Emfas to manage, enrich, and distribute their catalogs. Stockholm-based and growing fast.
Backed by
Alongside founders from Asket, Grebban, Ingrid, and leading ecommerce operators.
Want to build with us?
We're a small team in Stockholm, solving hard problems for ecommerce brands. If that sounds like your kind of thing — we'd love to hear from you.