Platform//Product catalogPIM

Your single source
of truth.

Manage every product, variant, and attribute in one structured catalog — built for teams that move fast across markets and channels.

Product catalog management

Trusted by

Djerf AvenueBjörn BorgPaul SmithDaniel WellingtonOur LegacyNudie Jeans
RepresentSamsøe SamsøeNN07ICIWJeanericaMyrqvist
StrongerHolditLexingtonMaria BlackOASDedicated
Djerf Avenue
Björn Borg
Paul Smith
Daniel Wellington
Our Legacy
Nudie Jeans
Represent
Samsøe Samsøe
NN07
ICIW
Jeanerica
Myrqvist
Stronger
Holdit
Lexington
Maria Black
OAS
Dedicated

Why a PIM matters

Spreadsheets break at scale. Emfas gives every team one place to find, edit, and trust your product data.

Multi-market ready

Manage translations, regional pricing, and market-specific attributes from a single catalog — no duplication.

Flexible data model

Define your own product types, attributes, and relationships. Emfas adapts to how you think about your catalog.

AI-powered enrichment

Generate descriptions, translate copy, and fill gaps automatically — with your brand rules built in.

Always in sync

Connect to Shopify, Centra, or any channel. Changes in Emfas flow everywhere — no manual exports.

Model your catalog

Define it once, use it everywhere.

Start by building a catalog that fits your business — custom product types, attributes, variants, and relationships. Whether you import from a spreadsheet or connect an existing platform, Emfas structures your data so every team works from the same foundation.
Catalog modeling

Enrich at scale

From empty fields to market-ready.

Once your catalog is structured, Emfas fills the gaps. Generate descriptions, translate copy into every market language, and apply brand rules — across thousands of products at once. What used to take weeks happens in minutes.
Explore Automations→Explore Brand rules→
AI-powered enrichment

Push to every channel

Your catalog, everywhere it needs to be.

With your data structured and enriched, push it to Shopify, Centra, marketplaces, or any channel — formatted and ready. Updates flow automatically, so your catalog is always in sync and never out of date.
Explore Shopify→Explore Centra→Explore Channel feeds→
Channel distribution
“With Emfas, every product is 100% correct and fully aligned with our brand at launch.”

Explore the platform

See what else Emfas can do.

Assets & mediaDAM
Images, videos, and files live with the products they belong to.Learn more →
Channel feedsFeed management
Push your catalog to every sales channel, formatted and ready.Learn more →
Brand rulesQuality control
Define tone, terminology, and standards. AI follows them.Learn more →
AutomationsAI
Enrich, translate, and optimize — on autopilot.Learn more →
Feed management interface
Always use sentence case for product titles
Never abbreviate fabric names — write 'polyester', not 'poly'
Color names must match the official brand palette
Include care instructions for every garment
Product descriptions must be 40–80 words
Use active voice — 'This jacket protects' not 'Protection is provided'
Mention sustainability only with verified certifications
No superlatives like 'best' or 'most luxurious' without proof
Size guides must reference both EU and US sizing
Fabric composition must add up to 100%
Always use sentence case for product titles
Never abbreviate fabric names — write 'polyester', not 'poly'
Color names must match the official brand palette
Include care instructions for every garment
Product descriptions must be 40–80 words
Use active voice — 'This jacket protects' not 'Protection is provided'
Mention sustainability only with verified certifications
No superlatives like 'best' or 'most luxurious' without proof
Size guides must reference both EU and US sizing
Fabric composition must add up to 100%
Translate 'slim fit' as 'smal passform' in Swedish, never 'slim fit'
All weights in grams, never ounces
Avoid gendered language in unisex product lines
Hero images must be on a white background
Never reference competitor brands in descriptions
Season codes follow YYYY-SS or YYYY-AW format
Material percentages listed highest to lowest
Product names must not exceed 60 characters
Use Oxford comma in all English-language copy
Price must never appear in product descriptions
Translate 'slim fit' as 'smal passform' in Swedish, never 'slim fit'
All weights in grams, never ounces
Avoid gendered language in unisex product lines
Hero images must be on a white background
Never reference competitor brands in descriptions
Season codes follow YYYY-SS or YYYY-AW format
Material percentages listed highest to lowest
Product names must not exceed 60 characters
Use Oxford comma in all English-language copy
Price must never appear in product descriptions

Ready to get started?

Join the brands that are already using Emfas to manage, enrich, and distribute their products.