Shopify//Install the app and start enriching
// Shopify //Install the app and start enriching

Shopify, supercharged.

Shopify integration

Trusted by

Djerf AvenueBjörn BorgPaul SmithDaniel WellingtonOur LegacyNudie Jeans
RepresentSamsøe SamsøeNN07ICIWJeanericaMyrqvist
StrongerHolditLexingtonMaria BlackOASDedicated
Djerf Avenue
Björn Borg
Paul Smith
Daniel Wellington
Our Legacy
Nudie Jeans
Represent
Samsøe Samsøe
NN07
ICIW
Jeanerica
Myrqvist
Stronger
Holdit
Lexington
Maria Black
OAS
Dedicated

Emfas for Shopify

Shopify handles your store. Emfas handles your product data. Together, they make your catalog unstoppable.

Native Shopify app

Install from the Shopify App Store and connect in minutes. Products, variants, images, and metafields sync automatically.

Two-way sync

Changes flow in both directions. Update in Emfas and it lands in Shopify. Create a product in Shopify and it appears in Emfas.

AI-powered SEO

Generate meta titles, descriptions, and product copy that's optimized for search — across your entire catalog, in minutes.

Metafield management

Manage Shopify metafields alongside your product data. Define, enrich, and sync custom fields without touching the Shopify admin.

Connect in minutes

From install to enriched catalog.

Install the Emfas app from the Shopify App Store, authorize the connection, and your products start syncing. No migration, no CSV exports — your existing catalog flows into Emfas ready to be enriched.
Explore Product catalog→Explore Automations→
Shopify connection

Beyond one-at-a-time

Shopify's admin doesn't scale. Emfas does.

Editing products one by one in the Shopify admin works for ten products. Not for ten thousand. Emfas lets you enrich your entire catalog at once — AI-generated descriptions, filled attributes, optimized SEO fields — then push it all back to Shopify automatically.
Explore Brand rules→Explore Automations→
Bulk Shopify enrichment

Multi-market content

Translations that sound like your brand.

Selling in multiple markets means more than translating words. Emfas translates your product content with AI that follows your brand rules — tone, terminology, and market-specific phrasing. Every language sounds like your team wrote it.
Explore Channel feeds→Explore Brand rules→
Shopify multi-market translations
“Emfas lets us generate on-brand, SEO-optimized content across all languages in minutes.”

The AI-native PIM

Built to run your entire
product operation.

Product catalogPIM
Every product, variant, and attribute — structured your way.Learn more →
Assets & mediaDAM
Images, videos, and files live with the products they belong to.Learn more →
Channel feedsFeed management
Push your catalog to every sales channel, formatted and ready.Learn more →
Brand rulesQuality control
Define tone, terminology, and standards. AI follows them.Learn more →
AutomationsAI
Enrich, translate, and optimize — on autopilot.Learn more →
Learn more →
Product catalog interface
Feed management interface
Always use sentence case for product titles
Never abbreviate fabric names — write 'polyester', not 'poly'
Color names must match the official brand palette
Include care instructions for every garment
Product descriptions must be 40–80 words
Use active voice — 'This jacket protects' not 'Protection is provided'
Mention sustainability only with verified certifications
No superlatives like 'best' or 'most luxurious' without proof
Size guides must reference both EU and US sizing
Fabric composition must add up to 100%
Always use sentence case for product titles
Never abbreviate fabric names — write 'polyester', not 'poly'
Color names must match the official brand palette
Include care instructions for every garment
Product descriptions must be 40–80 words
Use active voice — 'This jacket protects' not 'Protection is provided'
Mention sustainability only with verified certifications
No superlatives like 'best' or 'most luxurious' without proof
Size guides must reference both EU and US sizing
Fabric composition must add up to 100%
Translate 'slim fit' as 'smal passform' in Swedish, never 'slim fit'
All weights in grams, never ounces
Avoid gendered language in unisex product lines
Hero images must be on a white background
Never reference competitor brands in descriptions
Season codes follow YYYY-SS or YYYY-AW format
Material percentages listed highest to lowest
Product names must not exceed 60 characters
Use Oxford comma in all English-language copy
Price must never appear in product descriptions
Translate 'slim fit' as 'smal passform' in Swedish, never 'slim fit'
All weights in grams, never ounces
Avoid gendered language in unisex product lines
Hero images must be on a white background
Never reference competitor brands in descriptions
Season codes follow YYYY-SS or YYYY-AW format
Material percentages listed highest to lowest
Product names must not exceed 60 characters
Use Oxford comma in all English-language copy
Price must never appear in product descriptions

FAQ

Find Emfas in the Shopify App Store, click install, and authorize the connection. Your products start syncing within minutes.

Yes. Products, variants, images, and metafields sync both ways. Create or update in either system and the other stays in sync.

Yes. Emfas maps to your Shopify metafield definitions. Manage, enrich, and sync custom fields alongside your standard product data.

No. Emfas syncs data in the background using Shopify's API. Your storefront performance is not affected.

Yes. If you run multiple stores, check out our Shopify Multi-Store solution for managing them from one catalog.

Ready to supercharge your store?

Install the Emfas Shopify app and start enriching your catalog in minutes.