Custom / API-first//Full API access to the entire platform
// Custom / API-first //Full API access to the entire platform

Build it your way.

API-first integration

Trusted by

Djerf AvenueBjörn BorgPaul SmithDaniel WellingtonOur LegacyNudie Jeans
RepresentSamsøe SamsøeNN07ICIWJeanericaMyrqvist
StrongerHolditLexingtonMaria BlackOASDedicated
Djerf Avenue
Björn Borg
Paul Smith
Daniel Wellington
Our Legacy
Nudie Jeans
Represent
Samsøe Samsøe
NN07
ICIW
Jeanerica
Myrqvist
Stronger
Holdit
Lexington
Maria Black
OAS
Dedicated

API-first by design

Not every setup fits a template. Emfas gives you a complete REST API and a flexible data model to build exactly what you need.

Complete REST API

Every feature in Emfas is available through the API. Products, attributes, media, automations, metaobjects — build on top of the full platform.

Flexible data model

Define your own attributes, category trees, and metaobjects. Emfas adapts to your data — not the other way around.

Full asset management

Upload, organize, and distribute product images and media through the API. Emfas handles the full media lifecycle alongside your product data.

Any destination

Push data to any system — your own storefront, a headless CMS, ERP, or marketplace. If it has an API, Emfas can feed it.

Your integration, your rules

No middleware. No workarounds.

Some setups don't fit pre-built integrations. Maybe you run a headless storefront, a custom ERP, or a proprietary commerce stack. Emfas gives you the API to connect directly — manage your full data model, trigger automations, and distribute data on your terms.
Explore Product catalog→Explore Channel feeds→
Custom API integration

A real PIM behind your API

More than a database with endpoints.

Emfas isn't a thin data layer. It's a full PIM — with structured attributes, category trees, metaobjects, media management, and AI-powered automation. Your custom integration gets the same product operations platform that powers our native integrations.
Explore Automations→Explore Assets & media→
Full PIM platform

Push data in, automations do the rest

Insert data. Emfas takes it from there.

Use the API to push product data from any external system. Once it lands in Emfas, automations kick in — enrichment, categorization, translations, and validation run automatically based on rules you configure. The API handles the data flow, Emfas handles the product operations.
Explore Automations→Explore Brand rules→
API and automations

The AI-native PIM

Built to run your entire
product operation.

Product catalogPIM
Every product, variant, and attribute — structured your way.Learn more →
Assets & mediaDAM
Images, videos, and files live with the products they belong to.Learn more →
Channel feedsFeed management
Push your catalog to every sales channel, formatted and ready.Learn more →
Brand rulesQuality control
Define tone, terminology, and standards. AI follows them.Learn more →
AutomationsAI
Enrich, translate, and optimize — on autopilot.Learn more →
Learn more →
Product catalog interface
Feed management interface
Always use sentence case for product titles
Never abbreviate fabric names — write 'polyester', not 'poly'
Color names must match the official brand palette
Include care instructions for every garment
Product descriptions must be 40–80 words
Use active voice — 'This jacket protects' not 'Protection is provided'
Mention sustainability only with verified certifications
No superlatives like 'best' or 'most luxurious' without proof
Size guides must reference both EU and US sizing
Fabric composition must add up to 100%
Always use sentence case for product titles
Never abbreviate fabric names — write 'polyester', not 'poly'
Color names must match the official brand palette
Include care instructions for every garment
Product descriptions must be 40–80 words
Use active voice — 'This jacket protects' not 'Protection is provided'
Mention sustainability only with verified certifications
No superlatives like 'best' or 'most luxurious' without proof
Size guides must reference both EU and US sizing
Fabric composition must add up to 100%
Translate 'slim fit' as 'smal passform' in Swedish, never 'slim fit'
All weights in grams, never ounces
Avoid gendered language in unisex product lines
Hero images must be on a white background
Never reference competitor brands in descriptions
Season codes follow YYYY-SS or YYYY-AW format
Material percentages listed highest to lowest
Product names must not exceed 60 characters
Use Oxford comma in all English-language copy
Price must never appear in product descriptions
Translate 'slim fit' as 'smal passform' in Swedish, never 'slim fit'
All weights in grams, never ounces
Avoid gendered language in unisex product lines
Hero images must be on a white background
Never reference competitor brands in descriptions
Season codes follow YYYY-SS or YYYY-AW format
Material percentages listed highest to lowest
Product names must not exceed 60 characters
Use Oxford comma in all English-language copy
Price must never appear in product descriptions

FAQ

Emfas provides a REST API. Every feature available in the UI is also available through the API — products, attributes, media, metaobjects, automations, and more.

Yes. Full API documentation is available at docs.emfas.ai, including endpoint references, examples, and guides.

Yes. Create custom attributes, category trees, and metaobjects to match your exact data structure. Emfas adapts to how you organize product data.

The API is great for inserting and reading data from external systems. Automations are configured in the Emfas UI and run automatically when data changes — enrichment, categorization, translation, and validation happen without additional API calls.

Ready to build?

Explore the Emfas API and build the integration that fits your setup.