Centra//The PIM your Centra catalog deserves
// Centra //The PIM your Centra catalog deserves

Centra meets AI-powered PIM.

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Centra integration

Trusted by

Djerf AvenueBjörn BorgPeak PerformanceNudie JeansVagabond ShoemakersGranit
RepresentNN07ICIWHeal'sAsketTwistshake
StrongerLexingtonMaria BlackDedicatedMyrqvistAim'n
Djerf Avenue
Björn Borg
Peak Performance
Nudie Jeans
Vagabond Shoemakers
Granit
Represent
NN07
ICIW
Heal's
Asket
Twistshake
Stronger
Lexington
Maria Black
Dedicated
Myrqvist
Aim'n

Emfas for Centra

Centra handles your commerce. Emfas handles your product operations. A native integration built for fashion brands selling globally.

Native integration

Connect Emfas to Centra with a built-in integration. Products, displays, and media sync automatically — no middleware needed.

Display management

Manage Centra displays from Emfas. Enrich product content per market and push it directly to the right display.

Multi-market content

Centra brands sell globally. Emfas translates and localizes your product data for every market Centra serves.

Full product operations

Descriptions, attributes, categorization, media — Emfas handles the full product lifecycle, not just text. Automate everything and push it back to Centra.

Connected out of the box

Your Centra catalog, enriched.

Connect Emfas to your Centra instance and your products start syncing — including displays, markets, and media. No manual exports, no middleware. Your existing catalog flows into Emfas where you can enrich, translate, and validate — then push everything back.
Explore Product catalog→Explore Channel feeds→
Centra connection

Display-level content

Enrich per display, per market.

Centra uses displays to manage content across markets and storefronts. Emfas maps to that model natively — enrich and translate product content per display, so each market gets the right language, tone, and product story without maintaining separate workflows.
Explore Automations→Explore Translations→
Centra display management

DTC + wholesale

Different channels. Different content. One catalog.

Most Centra brands sell both direct and wholesale — and each channel needs different product content. Emfas lets you manage it all from one place. Rich marketing copy for your DTC store, structured specs for wholesale partners — generated, translated, and pushed to the right Centra display.
Explore D2C brands→Explore Wholesale→
DTC and wholesale content
“With Emfas, every product is 100% correct and fully aligned with our brand at launch.”

The AI-native PIM

Built to run your entire
product operation.

Product catalogPIM
Every product, variant, and attribute — structured your way.Learn more →
Assets & mediaDAM
Images, videos, and files live with the products they belong to.Learn more →
Channel feedsFeed management
Push your catalog to every sales channel, formatted and ready.Learn more →
TranslationsLocalization
Every market in its own language, following your brand rules.Learn more →
AutomationsAI
Enrich, translate, and optimize — on autopilot.Learn more →
Agentic commerceGEO & SEO
Be found, cited, and recommended by AI search and shopping agents.Learn more →
Learn more →
Product catalog interface
Feed management interface
Bomulls-T-shirt med rund halsringning
Baumwoll-T-Shirt mit Rundhalsausschnitt
T-shirt en coton à col rond
Camiseta de algodón con cuello redondo
Katoenen T-shirt met ronde hals
T-shirt in cotone con girocollo
Bomulds-T-shirt med rund hals
Puuvillainen t-paita pyöreällä pääntiellä
Bomulls-T-skjorte med rund hals
Koszulka bawełniana z okrągłym dekoltem
Bomulls-T-shirt med rund halsringning
Baumwoll-T-Shirt mit Rundhalsausschnitt
T-shirt en coton à col rond
Camiseta de algodón con cuello redondo
Katoenen T-shirt met ronde hals
T-shirt in cotone con girocollo
Bomulds-T-shirt med rund hals
Puuvillainen t-paita pyöreällä pääntiellä
Bomulls-T-skjorte med rund hals
Koszulka bawełniana z okrągłym dekoltem
Glossary: 'slim fit' → 'smal passform' in Swedish
Glossary: 'organic cotton' → 'coton biologique' in French
Use 'du', never 'Sie', in German copy
Casual, friendly tone for the Dutch market
Never translate the product name itself
Meta titles stay under 60 characters in every language
Glossary: 'water-repellent' → 'vandafvisende' in Danish
Metric units in every market except the US
Sizes shown in EU sizing across Europe
Base language must exist before a translation is generated
Glossary: 'slim fit' → 'smal passform' in Swedish
Glossary: 'organic cotton' → 'coton biologique' in French
Use 'du', never 'Sie', in German copy
Casual, friendly tone for the Dutch market
Never translate the product name itself
Meta titles stay under 60 characters in every language
Glossary: 'water-repellent' → 'vandafvisende' in Danish
Metric units in every market except the US
Sizes shown in EU sizing across Europe
Base language must exist before a translation is generated

FAQ

Emfas connects to Centra via API. Products, displays, and media sync automatically. Setup takes minutes, not days.

Yes. Emfas maps to Centra's display model. Translate and enrich product content per display — so each market and storefront gets the right content automatically.

Yes. Enrich product content for both channels from one catalog. Emfas generates the right content for each and pushes it to the correct Centra display.

Yes. Emfas syncs both ways — you can continue editing in Centra while using Emfas for bulk enrichment and AI-powered content.

Ready for a real PIM?

Connect Emfas to Centra and give your product operations the platform they deserve.

Book a demo