Centra//The PIM your Centra catalog deserves
// Centra //The PIM your Centra catalog deserves

Centra meets AI-powered PIM.

Centra integration

Trusted by

Djerf AvenueBjörn BorgPaul SmithDaniel WellingtonOur LegacyNudie Jeans
RepresentSamsøe SamsøeNN07ICIWJeanericaMyrqvist
StrongerHolditLexingtonMaria BlackOASDedicated
Djerf Avenue
Björn Borg
Paul Smith
Daniel Wellington
Our Legacy
Nudie Jeans
Represent
Samsøe Samsøe
NN07
ICIW
Jeanerica
Myrqvist
Stronger
Holdit
Lexington
Maria Black
OAS
Dedicated

Emfas for Centra

Centra handles your commerce. Emfas handles your product operations. A native integration built for fashion brands selling globally.

Native integration

Connect Emfas to Centra with a built-in integration. Products, displays, and media sync automatically — no middleware needed.

Display management

Manage Centra displays from Emfas. Enrich product content per market and push it directly to the right display.

Multi-market content

Centra brands sell globally. Emfas translates and localizes your product data for every market Centra serves.

Full product operations

Descriptions, attributes, categorization, media — Emfas handles the full product lifecycle, not just text. Automate everything and push it back to Centra.

Connected out of the box

Your Centra catalog, enriched.

Connect Emfas to your Centra instance and your products start syncing — including displays, markets, and media. No manual exports, no middleware. Your existing catalog flows into Emfas where you can enrich, translate, and validate — then push everything back.
Explore Product catalog→Explore Channel feeds→
Centra connection

Display-level content

Enrich per display, per market.

Centra uses displays to manage content across markets and storefronts. Emfas maps to that model natively — enrich and translate product content per display, so each market gets the right language, tone, and product story without maintaining separate workflows.
Explore Automations→Explore Brand rules→
Centra display management

DTC + wholesale

Different channels. Different content. One catalog.

Most Centra brands sell both direct and wholesale — and each channel needs different product content. Emfas lets you manage it all from one place. Rich marketing copy for your DTC store, structured specs for wholesale partners — generated, translated, and pushed to the right Centra display.
Explore D2C brands→Explore Wholesale→
DTC and wholesale content
“With Emfas, every product is 100% correct and fully aligned with our brand at launch.”

The AI-native PIM

Built to run your entire
product operation.

Product catalogPIM
Every product, variant, and attribute — structured your way.Learn more →
Assets & mediaDAM
Images, videos, and files live with the products they belong to.Learn more →
Channel feedsFeed management
Push your catalog to every sales channel, formatted and ready.Learn more →
Brand rulesQuality control
Define tone, terminology, and standards. AI follows them.Learn more →
AutomationsAI
Enrich, translate, and optimize — on autopilot.Learn more →
Learn more →
Product catalog interface
Feed management interface
Always use sentence case for product titles
Never abbreviate fabric names — write 'polyester', not 'poly'
Color names must match the official brand palette
Include care instructions for every garment
Product descriptions must be 40–80 words
Use active voice — 'This jacket protects' not 'Protection is provided'
Mention sustainability only with verified certifications
No superlatives like 'best' or 'most luxurious' without proof
Size guides must reference both EU and US sizing
Fabric composition must add up to 100%
Always use sentence case for product titles
Never abbreviate fabric names — write 'polyester', not 'poly'
Color names must match the official brand palette
Include care instructions for every garment
Product descriptions must be 40–80 words
Use active voice — 'This jacket protects' not 'Protection is provided'
Mention sustainability only with verified certifications
No superlatives like 'best' or 'most luxurious' without proof
Size guides must reference both EU and US sizing
Fabric composition must add up to 100%
Translate 'slim fit' as 'smal passform' in Swedish, never 'slim fit'
All weights in grams, never ounces
Avoid gendered language in unisex product lines
Hero images must be on a white background
Never reference competitor brands in descriptions
Season codes follow YYYY-SS or YYYY-AW format
Material percentages listed highest to lowest
Product names must not exceed 60 characters
Use Oxford comma in all English-language copy
Price must never appear in product descriptions
Translate 'slim fit' as 'smal passform' in Swedish, never 'slim fit'
All weights in grams, never ounces
Avoid gendered language in unisex product lines
Hero images must be on a white background
Never reference competitor brands in descriptions
Season codes follow YYYY-SS or YYYY-AW format
Material percentages listed highest to lowest
Product names must not exceed 60 characters
Use Oxford comma in all English-language copy
Price must never appear in product descriptions

FAQ

Emfas connects to Centra via API. Products, displays, and media sync automatically. Setup takes minutes, not days.

Yes. Emfas maps to Centra's display model. Translate and enrich product content per display — so each market and storefront gets the right content automatically.

Yes. Enrich product content for both channels from one catalog. Emfas generates the right content for each and pushes it to the correct Centra display.

Yes. Emfas syncs both ways — you can continue editing in Centra while using Emfas for bulk enrichment and AI-powered content.

Ready for a real PIM?

Connect Emfas to Centra and give your product operations the platform they deserve.