Platform//Assets & mediaDAM

Every asset.
Always findable.

Images, videos, and files live with the products they belong to — organized, structured, and ready for any channel.

Digital asset management

Trusted by

Djerf AvenueBjörn BorgPaul SmithDaniel WellingtonOur LegacyNudie Jeans
RepresentSamsøe SamsøeNN07ICIWJeanericaMyrqvist
StrongerHolditLexingtonMaria BlackOASDedicated
Djerf Avenue
Björn Borg
Paul Smith
Daniel Wellington
Our Legacy
Nudie Jeans
Represent
Samsøe Samsøe
NN07
ICIW
Jeanerica
Myrqvist
Stronger
Holdit
Lexington
Maria Black
OAS
Dedicated

Why asset management matters

Your product images shouldn't live in a shared drive. Emfas keeps every asset connected to the product it belongs to.

Product-linked assets

Every image, video, and document is tied to a product or variant. No more hunting through folders or guessing which file is current.

Bulk upload

Drop hundreds of files at once. Emfas matches them to products automatically using file names, SKUs, or custom rules.

AI image reading

Emfas can look at your product images and extract colors, materials, and details — turning visual information into structured data.

Channel-ready formats

Assets are delivered in the right format for each destination. Shopify, marketplaces, print — each gets what it needs.

Upload and match

From file dump to organized library.

Import assets in bulk — drag and drop or sync from an external source. Emfas matches files to products automatically using file names, SKUs, or custom rules. What used to take hours of sorting happens in seconds.

Organize and enrich

Your images talk. Emfas listens.

Emfas doesn't just store your images — it reads them. AI extracts colors, materials, patterns, and product details directly from your photos and turns them into structured attributes. Combine that with manual tagging by type, angle, or season, and your team always knows exactly what's ready and what's missing.
AI image reading and asset organization

Distribute everywhere

The right image, on every channel.

When you push products to Shopify, Centra, or a marketplace, the assets go with them — resized and formatted for each destination. Update an image in Emfas and it flows to every connected channel automatically.
Asset distribution across channels
We used to spend hours matching product images to SKUs. With Emfas, it just happens.
Product catalog interfaceFeed management interface
Always use sentence case for product titles
Never abbreviate fabric names — write 'polyester', not 'poly'
Color names must match the official brand palette
Include care instructions for every garment
Product descriptions must be 40–80 words
Use active voice — 'This jacket protects' not 'Protection is provided'
Mention sustainability only with verified certifications
No superlatives like 'best' or 'most luxurious' without proof
Size guides must reference both EU and US sizing
Fabric composition must add up to 100%
Always use sentence case for product titles
Never abbreviate fabric names — write 'polyester', not 'poly'
Color names must match the official brand palette
Include care instructions for every garment
Product descriptions must be 40–80 words
Use active voice — 'This jacket protects' not 'Protection is provided'
Mention sustainability only with verified certifications
No superlatives like 'best' or 'most luxurious' without proof
Size guides must reference both EU and US sizing
Fabric composition must add up to 100%
Translate 'slim fit' as 'smal passform' in Swedish, never 'slim fit'
All weights in grams, never ounces
Avoid gendered language in unisex product lines
Hero images must be on a white background
Never reference competitor brands in descriptions
Season codes follow YYYY-SS or YYYY-AW format
Material percentages listed highest to lowest
Product names must not exceed 60 characters
Use Oxford comma in all English-language copy
Price must never appear in product descriptions
Translate 'slim fit' as 'smal passform' in Swedish, never 'slim fit'
All weights in grams, never ounces
Avoid gendered language in unisex product lines
Hero images must be on a white background
Never reference competitor brands in descriptions
Season codes follow YYYY-SS or YYYY-AW format
Material percentages listed highest to lowest
Product names must not exceed 60 characters
Use Oxford comma in all English-language copy
Price must never appear in product descriptions

Ready to get started?

Stop wasting time on file management. Let Emfas keep your assets organized, connected, and always up to date.