Fashion & Apparel//Product operations built for how fashion works
// Fashion & Apparel //Product operations built for how fashion works

Every season. Every SKU. Under control.

Fashion product operations

Trusted by

Djerf AvenueBjörn BorgPaul SmithDaniel WellingtonOur LegacyNudie Jeans
RepresentSamsøe SamsøeNN07ICIWJeanericaMyrqvist
StrongerHolditLexingtonMaria BlackOASDedicated
Djerf Avenue
Björn Borg
Paul Smith
Daniel Wellington
Our Legacy
Nudie Jeans
Represent
Samsøe Samsøe
NN07
ICIW
Jeanerica
Myrqvist
Stronger
Holdit
Lexington
Maria Black
OAS
Dedicated

Built for fashion

Fashion catalogs are complex. Size runs, colorways, seasonal drops, multiple markets. Emfas handles all of it.

Complex variants, simple setup

Size × color × fit — fashion variants multiply fast. Emfas structures them automatically so every combination gets the right attributes.

Seasonal collections at scale

Hundreds of new products every season. Import them, enrich them, and push them to your store — without the manual bottleneck.

Multi-market, multi-language

Manage product data across markets from one place. Attributes, categories, and media — localized and ready to distribute.

Images and assets included

Product images, lifestyle shots, size guides — managed alongside your product data. No separate DAM needed.

The fashion problem

Your catalog grows faster than your team.

Fashion brands launch new collections constantly. Each drop means hundreds of products that need attributes, images, categorization, and distribution across channels. Doing this manually doesn't scale — and the tools built for industrial manufacturing don't understand how fashion works.
Fashion catalog management

Automation

Set the rules once. Every product follows them.

Define how your products should be structured — which attributes each category needs, how images are organized, what validation rules apply. Emfas enforces it automatically across your entire catalog, so nothing goes live incomplete.
Automated product operations
Product catalog interface
Feed management interface
Always use sentence case for product titles
Never abbreviate fabric names — write 'polyester', not 'poly'
Color names must match the official brand palette
Include care instructions for every garment
Product descriptions must be 40–80 words
Use active voice — 'This jacket protects' not 'Protection is provided'
Mention sustainability only with verified certifications
No superlatives like 'best' or 'most luxurious' without proof
Size guides must reference both EU and US sizing
Fabric composition must add up to 100%
Always use sentence case for product titles
Never abbreviate fabric names — write 'polyester', not 'poly'
Color names must match the official brand palette
Include care instructions for every garment
Product descriptions must be 40–80 words
Use active voice — 'This jacket protects' not 'Protection is provided'
Mention sustainability only with verified certifications
No superlatives like 'best' or 'most luxurious' without proof
Size guides must reference both EU and US sizing
Fabric composition must add up to 100%
Translate 'slim fit' as 'smal passform' in Swedish, never 'slim fit'
All weights in grams, never ounces
Avoid gendered language in unisex product lines
Hero images must be on a white background
Never reference competitor brands in descriptions
Season codes follow YYYY-SS or YYYY-AW format
Material percentages listed highest to lowest
Product names must not exceed 60 characters
Use Oxford comma in all English-language copy
Price must never appear in product descriptions
Translate 'slim fit' as 'smal passform' in Swedish, never 'slim fit'
All weights in grams, never ounces
Avoid gendered language in unisex product lines
Hero images must be on a white background
Never reference competitor brands in descriptions
Season codes follow YYYY-SS or YYYY-AW format
Material percentages listed highest to lowest
Product names must not exceed 60 characters
Use Oxford comma in all English-language copy
Price must never appear in product descriptions

FAQ

Yes. Product families let you define exactly which attributes each product type needs. A t-shirt gets size and fit, a bag gets dimensions and material — all assigned automatically.

Import your new collection via CSV, PLM integration, or the API. Emfas structures and enriches the products automatically based on your rules, so you can go from import to store-ready in hours.

Yes. Manage all your markets from one catalog. Each market gets its own localized attributes, and you can distribute different product sets to different channels.

Shopify, Centra, Geins, and more — plus a REST API for custom integrations. Products, variants, images, and metafields sync automatically.

Yes. AI generates descriptions based on your brand rules and translates into 30+ languages. But Emfas goes well beyond copy — it handles the full product operations workflow: attributes, categorization, images, validation, and distribution.

Ready to streamline your catalog?

See how fashion brands use Emfas to manage complex catalogs without growing the team.