Wholesale//B2B catalogs, line sheets, and retailer requirements
// Wholesale //B2B catalogs, line sheets, and retailer requirements

Wholesale-ready product data.

Wholesale product management

Trusted by

Djerf AvenueBjörn BorgPaul SmithDaniel WellingtonOur LegacyNudie Jeans
RepresentSamsøe SamsøeNN07ICIWJeanericaMyrqvist
StrongerHolditLexingtonMaria BlackOASDedicated
Djerf Avenue
Björn Borg
Paul Smith
Daniel Wellington
Our Legacy
Nudie Jeans
Represent
Samsøe Samsøe
NN07
ICIW
Jeanerica
Myrqvist
Stronger
Holdit
Lexington
Maria Black
OAS
Dedicated

Built for wholesale

Retailers have requirements. Emfas makes sure your product data meets them — every time, for every partner.

Retailer-ready data

Different retailers want different formats. Emfas maps your catalog to each partner's requirements — field names, values, and structure.

Bulk enrichment

Enrich thousands of products with descriptions, attributes, and translations. Get your entire seasonal catalog wholesale-ready in hours.

Complete product data

Retailers reject incomplete data. Emfas validates your catalog against requirements and flags gaps before you submit.

Multi-channel distribution

Push data to your own store and wholesale partners simultaneously. Same catalog, different formats — managed from one place.

One catalog, many partners

Stop reformatting for every retailer.

Every wholesale partner has its own data template, field requirements, and submission format. Instead of maintaining separate spreadsheets for each, Emfas lets you manage one catalog and export it in any format — automatically mapped to each retailer's requirements.
Explore Channel feeds→Explore Product catalog→
Retailer data mapping

Seasonal readiness

Launch collections on time.

Wholesale operates on tight seasonal deadlines. Emfas helps you enrich an entire collection's product data in days instead of weeks — AI-generated descriptions, bulk translations, and automated validation ensure you're ready when buyers are.
Explore Automations→Explore Brand rules→
Seasonal catalog readiness

D2C + wholesale

Same catalog. Both channels.

Most brands start D2C and add wholesale later — then end up managing two separate data workflows. Emfas lets you run both from one catalog. Your store gets rich product content. Your retail partners get data mapped to their requirements. No duplication, no extra headcount.
Explore D2C brands→Explore Channel feeds→
D2C and wholesale from one catalog
“With Emfas, every product is 100% correct and fully aligned with our brand at launch.”

The AI-native PIM

Built to run your entire
product operation.

Product catalogPIM
Every product, variant, and attribute — structured your way.Learn more →
Assets & mediaDAM
Images, videos, and files live with the products they belong to.Learn more →
Channel feedsFeed management
Push your catalog to every sales channel, formatted and ready.Learn more →
Brand rulesQuality control
Define tone, terminology, and standards. AI follows them.Learn more →
AutomationsAI
Enrich, translate, and optimize — on autopilot.Learn more →
Learn more →
Product catalog interface
Feed management interface
Always use sentence case for product titles
Never abbreviate fabric names — write 'polyester', not 'poly'
Color names must match the official brand palette
Include care instructions for every garment
Product descriptions must be 40–80 words
Use active voice — 'This jacket protects' not 'Protection is provided'
Mention sustainability only with verified certifications
No superlatives like 'best' or 'most luxurious' without proof
Size guides must reference both EU and US sizing
Fabric composition must add up to 100%
Always use sentence case for product titles
Never abbreviate fabric names — write 'polyester', not 'poly'
Color names must match the official brand palette
Include care instructions for every garment
Product descriptions must be 40–80 words
Use active voice — 'This jacket protects' not 'Protection is provided'
Mention sustainability only with verified certifications
No superlatives like 'best' or 'most luxurious' without proof
Size guides must reference both EU and US sizing
Fabric composition must add up to 100%
Translate 'slim fit' as 'smal passform' in Swedish, never 'slim fit'
All weights in grams, never ounces
Avoid gendered language in unisex product lines
Hero images must be on a white background
Never reference competitor brands in descriptions
Season codes follow YYYY-SS or YYYY-AW format
Material percentages listed highest to lowest
Product names must not exceed 60 characters
Use Oxford comma in all English-language copy
Price must never appear in product descriptions
Translate 'slim fit' as 'smal passform' in Swedish, never 'slim fit'
All weights in grams, never ounces
Avoid gendered language in unisex product lines
Hero images must be on a white background
Never reference competitor brands in descriptions
Season codes follow YYYY-SS or YYYY-AW format
Material percentages listed highest to lowest
Product names must not exceed 60 characters
Use Oxford comma in all English-language copy
Price must never appear in product descriptions

FAQ

Yes. You can map your catalog attributes to any retailer's template and export formatted data. Each partner gets exactly the fields and values they require.

Yes. Emfas validates your data against each retailer's requirements before you send it. Missing fields, wrong formats, incomplete descriptions — you catch it before they do.

Absolutely. Emfas lets you manage one source of truth and push data to both your own store and wholesale partners — each formatted for its destination.

Yes. Set up validation rules per channel or retailer. Emfas flags missing or non-compliant fields before you distribute — so you catch issues before your partners do.

Ready to simplify wholesale?

See how brands use Emfas to get their product data wholesale-ready — faster and with fewer errors.