Wholesale//B2B catalogs, line sheets, and retailer requirements
// Wholesale //B2B catalogs, line sheets, and retailer requirements

Wholesale-ready product data.

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Wholesale product management

Trusted by

Djerf AvenueBjörn BorgPeak PerformanceNudie JeansVagabond ShoemakersGranit
RepresentNN07ICIWHeal'sAsketTwistshake
StrongerLexingtonMaria BlackDedicatedMyrqvistAim'n
Djerf Avenue
Björn Borg
Peak Performance
Nudie Jeans
Vagabond Shoemakers
Granit
Represent
NN07
ICIW
Heal's
Asket
Twistshake
Stronger
Lexington
Maria Black
Dedicated
Myrqvist
Aim'n

Built for wholesale

Retailers have requirements. Emfas makes sure your product data meets them — every time, for every partner.

Retailer-ready data

Different retailers want different formats. Emfas maps your catalog to each partner's requirements — field names, values, and structure.

Bulk enrichment

Enrich thousands of products with descriptions, attributes, and translations. Get your entire seasonal catalog wholesale-ready in hours.

Complete product data

Retailers reject incomplete data. Emfas validates your catalog against requirements and flags gaps before you submit.

Multi-channel distribution

Push data to your own store and wholesale partners simultaneously. Same catalog, different formats — managed from one place.

One catalog, many partners

Stop reformatting for every retailer.

Every wholesale partner has its own data template, field requirements, and submission format. Instead of maintaining separate spreadsheets for each, Emfas lets you manage one catalog and export it in any format — automatically mapped to each retailer's requirements.
Explore Channel feeds→Explore Product catalog→
Retailer data mapping

Seasonal readiness

Launch collections on time.

Wholesale operates on tight seasonal deadlines. Emfas helps you enrich an entire collection's product data in days instead of weeks — AI-generated descriptions, bulk translations, and automated validation ensure you're ready when buyers are.
Explore Automations→Explore Translations→
Seasonal catalog readiness

D2C + wholesale

Same catalog. Both channels.

Most brands start D2C and add wholesale later — then end up managing two separate data workflows. Emfas lets you run both from one catalog. Your store gets rich product content. Your retail partners get data mapped to their requirements. No duplication, no extra headcount.
Explore D2C brands→Explore Channel feeds→
D2C and wholesale from one catalog
“With Emfas, every product is 100% correct and fully aligned with our brand at launch.”

The AI-native PIM

Built to run your entire
product operation.

Product catalogPIM
Every product, variant, and attribute — structured your way.Learn more →
Assets & mediaDAM
Images, videos, and files live with the products they belong to.Learn more →
Channel feedsFeed management
Push your catalog to every sales channel, formatted and ready.Learn more →
TranslationsLocalization
Every market in its own language, following your brand rules.Learn more →
AutomationsAI
Enrich, translate, and optimize — on autopilot.Learn more →
Agentic commerceGEO & SEO
Be found, cited, and recommended by AI search and shopping agents.Learn more →
Learn more →
Product catalog interface
Feed management interface
Bomulls-T-shirt med rund halsringning
Baumwoll-T-Shirt mit Rundhalsausschnitt
T-shirt en coton à col rond
Camiseta de algodón con cuello redondo
Katoenen T-shirt met ronde hals
T-shirt in cotone con girocollo
Bomulds-T-shirt med rund hals
Puuvillainen t-paita pyöreällä pääntiellä
Bomulls-T-skjorte med rund hals
Koszulka bawełniana z okrągłym dekoltem
Bomulls-T-shirt med rund halsringning
Baumwoll-T-Shirt mit Rundhalsausschnitt
T-shirt en coton à col rond
Camiseta de algodón con cuello redondo
Katoenen T-shirt met ronde hals
T-shirt in cotone con girocollo
Bomulds-T-shirt med rund hals
Puuvillainen t-paita pyöreällä pääntiellä
Bomulls-T-skjorte med rund hals
Koszulka bawełniana z okrągłym dekoltem
Glossary: 'slim fit' → 'smal passform' in Swedish
Glossary: 'organic cotton' → 'coton biologique' in French
Use 'du', never 'Sie', in German copy
Casual, friendly tone for the Dutch market
Never translate the product name itself
Meta titles stay under 60 characters in every language
Glossary: 'water-repellent' → 'vandafvisende' in Danish
Metric units in every market except the US
Sizes shown in EU sizing across Europe
Base language must exist before a translation is generated
Glossary: 'slim fit' → 'smal passform' in Swedish
Glossary: 'organic cotton' → 'coton biologique' in French
Use 'du', never 'Sie', in German copy
Casual, friendly tone for the Dutch market
Never translate the product name itself
Meta titles stay under 60 characters in every language
Glossary: 'water-repellent' → 'vandafvisende' in Danish
Metric units in every market except the US
Sizes shown in EU sizing across Europe
Base language must exist before a translation is generated

FAQ

Yes. You can map your catalog attributes to any retailer's template and export formatted data. Each partner gets exactly the fields and values they require.

Yes. Emfas validates your data against each retailer's requirements before you send it. Missing fields, wrong formats, incomplete descriptions — you catch it before they do.

Absolutely. Emfas lets you manage one source of truth and push data to both your own store and wholesale partners — each formatted for its destination.

Yes. Set up validation rules per channel or retailer. Emfas flags missing or non-compliant fields before you distribute — so you catch issues before your partners do.

Ready to simplify wholesale?

See how brands use Emfas to get their product data wholesale-ready — faster and with fewer errors.

Book a demo