PLM + Ecommerce//Bridge product development and online sales
// PLM + Ecommerce //Bridge product development and online sales

From design to storefront.

Book a demo
PLM to ecommerce

Trusted by

Djerf AvenueBjörn BorgPeak PerformanceNudie JeansVagabond ShoemakersGranit
RepresentNN07ICIWHeal'sAsketTwistshake
StrongerLexingtonMaria BlackDedicatedMyrqvistAim'n
Djerf Avenue
Björn Borg
Peak Performance
Nudie Jeans
Vagabond Shoemakers
Granit
Represent
NN07
ICIW
Heal's
Asket
Twistshake
Stronger
Lexington
Maria Black
Dedicated
Myrqvist
Aim'n

Bridge the gap

PLM systems are great for product development. But the data that comes out isn't store-ready. Emfas bridges that gap — automatically.

Automatic data flow

Emfas manages the PLM integration. Products flow in automatically as they're created or updated — no manual exports, no handoff meetings.

Full product transformation

Structure attributes, categorize products, generate descriptions, handle media, and validate completeness — the full journey from technical data to store-ready.

Multi-channel output

Once enriched, push your products to Shopify, Centra, or any sales channel — formatted and ready for each destination.

Faster season launches

Stop waiting for the ecommerce team to manually process PLM data. Automations turn a seasonal handoff into a same-day launch.

No more manual handoffs

Data flows. Your team doesn't have to.

The traditional PLM-to-ecommerce handoff means exporting spreadsheets, reformatting data, and manually filling in what's missing. Emfas manages the integration — products flow in from your PLM automatically, get enriched and structured, and land in your sales channels without anyone touching a spreadsheet.
Automated PLM integration

Technical data becomes store-ready

From specs to shelf.

PLM data is structured for development — fabric compositions, BOMs, colorways. Your store needs structured attributes, categorized products, images, descriptions, and translations. Emfas automates the entire transformation, with brand rules ensuring consistency across everything AI touches.
PLM data transformation

Out to every channel

Different channels. Different formats. Handled.

Your store, your wholesale partners, and your marketplaces all expect data in different formats. Emfas maps and remaps your enriched product data to match each destination — field names, attribute values, structure — so every channel gets exactly what it needs from one catalog.
Multi-channel distribution
Product catalog interface
Feed management interface
Bomulls-T-shirt med rund halsringning
Baumwoll-T-Shirt mit Rundhalsausschnitt
T-shirt en coton à col rond
Camiseta de algodón con cuello redondo
Katoenen T-shirt met ronde hals
T-shirt in cotone con girocollo
Bomulds-T-shirt med rund hals
Puuvillainen t-paita pyöreällä pääntiellä
Bomulls-T-skjorte med rund hals
Koszulka bawełniana z okrągłym dekoltem
Bomulls-T-shirt med rund halsringning
Baumwoll-T-Shirt mit Rundhalsausschnitt
T-shirt en coton à col rond
Camiseta de algodón con cuello redondo
Katoenen T-shirt met ronde hals
T-shirt in cotone con girocollo
Bomulds-T-shirt med rund hals
Puuvillainen t-paita pyöreällä pääntiellä
Bomulls-T-skjorte med rund hals
Koszulka bawełniana z okrągłym dekoltem
Glossary: 'slim fit' → 'smal passform' in Swedish
Glossary: 'organic cotton' → 'coton biologique' in French
Use 'du', never 'Sie', in German copy
Casual, friendly tone for the Dutch market
Never translate the product name itself
Meta titles stay under 60 characters in every language
Glossary: 'water-repellent' → 'vandafvisende' in Danish
Metric units in every market except the US
Sizes shown in EU sizing across Europe
Base language must exist before a translation is generated
Glossary: 'slim fit' → 'smal passform' in Swedish
Glossary: 'organic cotton' → 'coton biologique' in French
Use 'du', never 'Sie', in German copy
Casual, friendly tone for the Dutch market
Never translate the product name itself
Meta titles stay under 60 characters in every language
Glossary: 'water-repellent' → 'vandafvisende' in Danish
Metric units in every market except the US
Sizes shown in EU sizing across Europe
Base language must exist before a translation is generated

FAQ

Emfas has built-in integrations with Centric PLM, Delogue, and Resourced. We can also import from any PLM that exports structured data — via API, CSV, or custom integration.

Yes. Emfas manages the integration. Products flow in as they're created or updated in your PLM — no manual exports or scheduled jobs needed.

Emfas structures attributes, categorizes products, generates descriptions, handles media, translates content, and validates completeness. Then it pushes the store-ready data to your sales channels.

Both. Automations can run end-to-end without intervention — data flows in from your PLM, gets enriched, and lands in your store. Or you can add review steps wherever your team wants control. It's fully configurable.

Ready to bridge the gap?

See how Emfas turns PLM data into store-ready products — automatically.

Book a demo