PLM + Ecommerce//Bridge product development and online sales
// PLM + Ecommerce //Bridge product development and online sales

From design to storefront.

PLM to ecommerce

Trusted by

Djerf AvenueBjörn BorgPaul SmithDaniel WellingtonOur LegacyNudie Jeans
RepresentSamsøe SamsøeNN07ICIWJeanericaMyrqvist
StrongerHolditLexingtonMaria BlackOASDedicated
Djerf Avenue
Björn Borg
Paul Smith
Daniel Wellington
Our Legacy
Nudie Jeans
Represent
Samsøe Samsøe
NN07
ICIW
Jeanerica
Myrqvist
Stronger
Holdit
Lexington
Maria Black
OAS
Dedicated

Bridge the gap

PLM systems are great for product development. But the data that comes out isn't store-ready. Emfas bridges that gap — automatically.

Automatic data flow

Emfas manages the PLM integration. Products flow in automatically as they're created or updated — no manual exports, no handoff meetings.

Full product transformation

Structure attributes, categorize products, generate descriptions, handle media, and validate completeness — the full journey from technical data to store-ready.

Multi-channel output

Once enriched, push your products to Shopify, Centra, or any sales channel — formatted and ready for each destination.

Faster season launches

Stop waiting for the ecommerce team to manually process PLM data. Automations turn a seasonal handoff into a same-day launch.

No more manual handoffs

Data flows. Your team doesn't have to.

The traditional PLM-to-ecommerce handoff means exporting spreadsheets, reformatting data, and manually filling in what's missing. Emfas manages the integration — products flow in from your PLM automatically, get enriched and structured, and land in your sales channels without anyone touching a spreadsheet.
Explore Product catalog→Explore Automations→
Automated PLM integration

Technical data becomes store-ready

From specs to shelf.

PLM data is structured for development — fabric compositions, BOMs, colorways. Your store needs structured attributes, categorized products, images, descriptions, and translations. Emfas automates the entire transformation, with brand rules ensuring consistency across everything AI touches.
Explore Brand rules→Explore Channel feeds→
PLM data transformation

Out to every channel

Different channels. Different formats. Handled.

Your store, your wholesale partners, and your marketplaces all expect data in different formats. Emfas maps and remaps your enriched product data to match each destination — field names, attribute values, structure — so every channel gets exactly what it needs from one catalog.
Explore Channel feeds→Explore Shopify→
Multi-channel distribution

The AI-native PIM

Built to run your entire
product operation.

Product catalogPIM
Every product, variant, and attribute — structured your way.Learn more →
Assets & mediaDAM
Images, videos, and files live with the products they belong to.Learn more →
Channel feedsFeed management
Push your catalog to every sales channel, formatted and ready.Learn more →
Brand rulesQuality control
Define tone, terminology, and standards. AI follows them.Learn more →
AutomationsAI
Enrich, translate, and optimize — on autopilot.Learn more →
Learn more →
Product catalog interface
Feed management interface
Always use sentence case for product titles
Never abbreviate fabric names — write 'polyester', not 'poly'
Color names must match the official brand palette
Include care instructions for every garment
Product descriptions must be 40–80 words
Use active voice — 'This jacket protects' not 'Protection is provided'
Mention sustainability only with verified certifications
No superlatives like 'best' or 'most luxurious' without proof
Size guides must reference both EU and US sizing
Fabric composition must add up to 100%
Always use sentence case for product titles
Never abbreviate fabric names — write 'polyester', not 'poly'
Color names must match the official brand palette
Include care instructions for every garment
Product descriptions must be 40–80 words
Use active voice — 'This jacket protects' not 'Protection is provided'
Mention sustainability only with verified certifications
No superlatives like 'best' or 'most luxurious' without proof
Size guides must reference both EU and US sizing
Fabric composition must add up to 100%
Translate 'slim fit' as 'smal passform' in Swedish, never 'slim fit'
All weights in grams, never ounces
Avoid gendered language in unisex product lines
Hero images must be on a white background
Never reference competitor brands in descriptions
Season codes follow YYYY-SS or YYYY-AW format
Material percentages listed highest to lowest
Product names must not exceed 60 characters
Use Oxford comma in all English-language copy
Price must never appear in product descriptions
Translate 'slim fit' as 'smal passform' in Swedish, never 'slim fit'
All weights in grams, never ounces
Avoid gendered language in unisex product lines
Hero images must be on a white background
Never reference competitor brands in descriptions
Season codes follow YYYY-SS or YYYY-AW format
Material percentages listed highest to lowest
Product names must not exceed 60 characters
Use Oxford comma in all English-language copy
Price must never appear in product descriptions

FAQ

Emfas has built-in integrations with Centric PLM, Delogue, and Resourced. We can also import from any PLM that exports structured data — via API, CSV, or custom integration.

Yes. Emfas manages the integration. Products flow in as they're created or updated in your PLM — no manual exports or scheduled jobs needed.

Emfas structures attributes, categorizes products, generates descriptions, handles media, translates content, and validates completeness. Then it pushes the store-ready data to your sales channels.

Both. Automations can run end-to-end without intervention — data flows in from your PLM, gets enriched, and lands in your store. Or you can add review steps wherever your team wants control. It's fully configurable.

Ready to bridge the gap?

See how Emfas turns PLM data into store-ready products — automatically.