Platform//Channel feedsFeed management

One catalog.
Every channel.

Push your product data to Shopify, Centra, marketplaces, and more — formatted, synced, and always up to date.

Channel feed management

Trusted by

Djerf AvenueBjörn BorgPaul SmithDaniel WellingtonOur LegacyNudie Jeans
RepresentSamsøe SamsøeNN07ICIWJeanericaMyrqvist
StrongerHolditLexingtonMaria BlackOASDedicated
Djerf Avenue
Björn Borg
Paul Smith
Daniel Wellington
Our Legacy
Nudie Jeans
Represent
Samsøe Samsøe
NN07
ICIW
Jeanerica
Myrqvist
Stronger
Holdit
Lexington
Maria Black
OAS
Dedicated

Why feed management matters

Every sales channel has its own requirements. Emfas makes sure your data fits — without manual formatting or copy-pasting.

Native integrations

Connect to Shopify, Centra, and other platforms with built-in integrations. No middleware, no custom code — just plug in and sync.

Channel-specific formatting

Each channel gets data in the format it expects. Map your attributes, transform values, and let Emfas handle the translation.

Real-time sync

Update a product in Emfas and the change flows to every connected channel automatically. No exports, no delays.

Two-way data flow

Import orders, inventory levels, or product data back from your channels. Emfas is the hub — data flows in both directions.

Connect your channels

Plug in and start syncing.

Set up a connection to Shopify, Centra, or any supported platform in minutes. Emfas maps your product data to each channel's requirements — categories, attributes, images, and variants all land where they should.
Channel connections

Map and transform

Your data, their format.

Every channel has its own field names, character limits, and formatting rules. Emfas lets you map your catalog attributes to each destination and apply transformations — so your data always meets the requirements without manual work.
Attribute mapping and transformation

Always in sync

Update once, publish everywhere.

Change a price, update a description, swap an image — it flows to every connected channel in real time. No more exporting CSVs, no more checking whether the latest version went live. Your catalog stays consistent across every touchpoint.
Real-time synchronization
Emfas lets us generate on-brand, SEO-optimized content across all languages in minutes.
Product catalog interface
Always use sentence case for product titles
Never abbreviate fabric names — write 'polyester', not 'poly'
Color names must match the official brand palette
Include care instructions for every garment
Product descriptions must be 40–80 words
Use active voice — 'This jacket protects' not 'Protection is provided'
Mention sustainability only with verified certifications
No superlatives like 'best' or 'most luxurious' without proof
Size guides must reference both EU and US sizing
Fabric composition must add up to 100%
Always use sentence case for product titles
Never abbreviate fabric names — write 'polyester', not 'poly'
Color names must match the official brand palette
Include care instructions for every garment
Product descriptions must be 40–80 words
Use active voice — 'This jacket protects' not 'Protection is provided'
Mention sustainability only with verified certifications
No superlatives like 'best' or 'most luxurious' without proof
Size guides must reference both EU and US sizing
Fabric composition must add up to 100%
Translate 'slim fit' as 'smal passform' in Swedish, never 'slim fit'
All weights in grams, never ounces
Avoid gendered language in unisex product lines
Hero images must be on a white background
Never reference competitor brands in descriptions
Season codes follow YYYY-SS or YYYY-AW format
Material percentages listed highest to lowest
Product names must not exceed 60 characters
Use Oxford comma in all English-language copy
Price must never appear in product descriptions
Translate 'slim fit' as 'smal passform' in Swedish, never 'slim fit'
All weights in grams, never ounces
Avoid gendered language in unisex product lines
Hero images must be on a white background
Never reference competitor brands in descriptions
Season codes follow YYYY-SS or YYYY-AW format
Material percentages listed highest to lowest
Product names must not exceed 60 characters
Use Oxford comma in all English-language copy
Price must never appear in product descriptions

Ready to get started?

Connect your sales channels and let Emfas keep your product data in sync — everywhere.