Platform//Brand rulesQuality control

Your brand.
Your rules.

Define tone, terminology, and standards once — and let AI follow them across every product, market, and channel.

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Why brand rules matter

AI is only as good as the guardrails you give it. Brand rules turn Emfas into an AI that writes like your team.

Consistent voice

Define your tone of voice once. Every description, title, and translation follows the same style — no matter who triggers the automation.

Terminology control

Specify which words to use and which to avoid. 'Polyester' not 'poly'. 'Slim fit' becomes 'smal passform' in Swedish.

Validation at scale

Check thousands of products against your standards automatically. Catch errors before they reach your customers.

Market-specific rules

Different markets have different requirements. Set rules per language, channel, or region — applied automatically.

Complex rules made simple

From style guides to working guardrails.

Most brands have a PDF somewhere with their guidelines. The problem is, nobody reads it — especially not AI. Emfas turns your style guide into structured rules that the AI actually follows. Tone of voice, naming conventions, character limits, forbidden terms — all defined in plain language.

Always use sentence case for product titles

Never abbreviate fabric names — write 'polyester', not 'poly'

Color names must match the official brand palette

Include care instructions for every garment

Product descriptions must be 40–80 words

Use active voice — 'This jacket protects' not 'Protection is provided'

Mention sustainability only with verified certifications

No superlatives like 'best' or 'most luxurious' without proof

Size guides must reference both EU and US sizing

Fabric composition must add up to 100%

Always use sentence case for product titles

Never abbreviate fabric names — write 'polyester', not 'poly'

Color names must match the official brand palette

Include care instructions for every garment

Product descriptions must be 40–80 words

Use active voice — 'This jacket protects' not 'Protection is provided'

Mention sustainability only with verified certifications

No superlatives like 'best' or 'most luxurious' without proof

Size guides must reference both EU and US sizing

Fabric composition must add up to 100%

Translate 'slim fit' as 'smal passform' in Swedish, never 'slim fit'

All weights in grams, never ounces

Avoid gendered language in unisex product lines

Hero images must be on a white background

Never reference competitor brands in descriptions

Season codes follow YYYY-SS or YYYY-AW format

Material percentages listed highest to lowest

Product names must not exceed 60 characters

Use Oxford comma in all English-language copy

Price must never appear in product descriptions

Translate 'slim fit' as 'smal passform' in Swedish, never 'slim fit'

All weights in grams, never ounces

Avoid gendered language in unisex product lines

Hero images must be on a white background

Never reference competitor brands in descriptions

Season codes follow YYYY-SS or YYYY-AW format

Material percentages listed highest to lowest

Product names must not exceed 60 characters

Use Oxford comma in all English-language copy

Price must never appear in product descriptions

Templates for common patterns

Don't start from scratch.

Emfas comes with templates for common rule types — product descriptions, meta titles, translation guidelines, and more. Pick a template, adjust it to your brand, and you're live. As your catalog evolves, refine the rules and re-run automations to update everything at once.

Quality you can measure

Know exactly where your catalog stands.

Brand rules don't just improve output — they make quality visible. See which products pass validation and which don't. Track completeness across markets. Spot gaps before your customers do.